Our Work — Commerce Amplified

Case Study

Goal

Shift program revenue delivery toward higher margin product categories to increase profitability.

Result

173% increase in TV revenue, with additional incremental growth in Cameras.

Worked with ShopBack to leverage cultural calendar moments outside peak retail periods — incentivising TV sales via category-specific commissions with payout capping for margin protection.
Implemented non-commissionable rulings for specialty SKUs, staff purchases, and double-dipped discount code conversions.

TV revenue share — before

12.8%

TV revenue share — during test

35.0%

TV revenue uplift

+173%

Audio share reduction

−53%

Case Study

Goal

Re-establish an affiliate program with a focus on incrementality and high quality exposure.

Result

Within one month, a program delivering 5-figure monthly revenue at a ROAS of $5.28.

Partnered with ShopBack, Qantas, Velocity, and Reward Gateway — negotiating incrementality-focused commissions and exposure via product-for-inventory exchanges.
Drove brand discovery through commerce content on News.com.au, nine.com.au, 7 News, Pedestrian, BHG, Who, Women's Day, Vogue and the Daily Telegraph via Linkby and SkimLinks.

ROAS achieved

$5.28

Time to launch

1 mo.

Monthly revenue

5-fig.

Case Study

Goal

Restore control to an unregulated affiliate program while ensuring sustained, efficient growth.

Result

295% revenue growth, 346% increase in sales — with CPA reduced by 47%.

Reduced the partner base from 68 unvetted publishers to 6 quality partners — including Qantas, Velocity, News.com.au and Broadsheet.
Implemented a revised commission structure protecting margin against voucher use, and renegotiated the SaaS platform agreement — delivering a 71% reduction in platform costs.

Revenue growth

+295%

Sales increase

+346%

CPA reduction

−47%

Platform cost savings

−71%

Results we've delivered.